Harrods reveals first ever private members’ club in Shanghai
In what it says is a global first, luxury British department store retailer Harrods
The Residence as it’s known is located in the Cha It “will epitomise Harrods’ quintessential British luxury, creating a destination committed to the finest hospitality for an exclusive membership community”.
It’s part of a wider trend that sees retailers branching out into other profitable non-retail areas but always with links back to retail.
The club will offer members world-class dining from Gordon Ramsay and will also provide them with some of the world’s rarest and most exclusive drinks. Residence members will be able to enjoy exclusive private dinners and masterclasses. Membership will come with automatic access to Black Tier status with Harrods Rewards and associated benefits in London as well as access to ultra-premium lifestyle services including Harrods Aviation, Harrods Estates, Harrods Interior Design and private shopping services at the Knightsbridge store.
The retailer’s MD Michael Ward
Only 250 members will be accepted to join The Residence with additional members considered following peer nominations. There will be three tiers of membership starting from 150,000 RMB (£16,000) a year.
For that, members can also “enjoy the club’s creative programming, designed to both entertain and deepen personal expertise in subjects including collecting rare bottles and art sourcing, as well as benefiting from access to Harrods’ extensive and unmatched concierge connections and luxury brand partners”.
