Macerich and WithMe to launch interactive concept at Century 21
Macerich and WithMe announced on Thursday the opening of the first-ever WithMe inline mall location at Santa Monica Place. The new store opens on Thursday, May 26, 2016 with the six-week, West Coast debut of Century 21.
WithMe is an interactive concept that features limited runs of traditional and pure-play retail brands with immersive, tech-forward consumer experiences. The New York City-based retailer curated its exclusive WithMe Santa Monica Place merchandise mix for the Southern California lifestyle and for the brand’s summer season run.
The 8,000-square-foot, two-level flagship houses WithMe’s floor-to-ceiling Pixel Wall display that is crafted from 900 individual screens; glass-top digital displays and interactive fixtures; and an “endless aisle” where customers can scan items to find more options, request items to try on, build a cart and check out.
“Macerich is always focused on bringing the best new retail concepts to our portfolio of trophy properties in top U.S. gateway markets,” said Eric Salo, Executive Vice President and Chief Strategy Officer, Macerich. “With its incredible technology that creates personalized, online and offline shopping experiences, plus an ever-changing array of brand activations, WithMe will be a signature draw for our mall shoppers.”
Macerich and WithMe have plans to expand the concept. WithMe, which was recently honored as “Store of the Year” at Retail Design Institute’s 45th annual International Store Design Competition, is currently building modular common-area designs for retail activations at Macerich centers in New York, Washington DC, Los Angeles, San Francisco and Chicago.
