West Elm expands to hospitality with new hotel chain
West Elm is expanding to travel and hospitality with the launch of West Elm Hotels, a partnership with hospitality management and development company DDK. The first properties will open in 2018 and will be located in Detroit, Minneapolis, Savannah, Charlotte and Indianapolis.
West Elm Hotels will feature local design elements such as custom installations and bespoke furnishings as well as locally crafted artwork that will be commissioned and curated locally for each guest room and common areas in the hotel. The hotel chain will revolve around three tenets: hospitality, thoughtful design and community.
The Brooklyn-based company decided to expand to hospitality due to its connection with its customers beyond furnishings.
“After twenty-six consecutive quarters of double-digit comparative growth, including our successful entry into the commercial furnishings market with West Elm Workspace, we’ve created an active bond with our customers that can extend beyond home and work,” said Jim Brett, president of West Elm. “By adapting the framework design of each hotel to reflect the mood and identity of its host city, we will continue to engage the adventurous spirit of our customers as they follow us to our next level of hospitality.”
West Elm will announce additional hotel locations in the future.
