US shoppers purchase 350,000 luxury beauty products on Prime Day
As yet another record-breaking Prime Day draws to a close, with over 175 million products purchased by Amazon
Prime members in the U.S. alone bought 350,000 luxury cosmetics products on Amazon during the event, which ran from July 15 through 16, while in the UK, beauty was one of the most popular categories to shop for deals in, along with wine, home and PC.
Prime Day beauty sales no doubt received a boost from the strategic opening of pre-orders for Lady Gaga’s new cosmetics brand, Haus LaboratoriesUltaSephora
Interestingly, although no beauty products made it into the top three most shopped items in either the U.S. or the UK, they dominated in China, where Dove
Excluding devices, the top-selling products in the U.S. were the LifeStraw Personal Water Filter, the Instant Pot DUO60 and 23andMe Health and Ancestry kits, while in the UK, the top three were the SonyElectric
As usual, however, electronic devices were ultimately some of the strongest Prime Day sellers, with Amazon’s own suite of gadgets, including Fire Tablets and SmartEcho
As well as its own success, Amazon has also been keen to point out that Prime Day 2019 was the biggest yet for independent third-party sellers on the platform, who collectively saw over $2 billion in sales during the two-day event.
Overall, Amazon’s sales on Prime Day surpassed those recorded during last year’s Black Friday and Cyber Monday combined.
There are currently more than 100 million paying Amazon Prime members around the world, with new subscriptions having peaked over Prime Day.
