After new research revealed that almost three quarters of British women, 71%, don’t feel confident buying a new outfit after they’ve tried it on and looked in the changing room mirror, three UK shopping centres are trialing covering changing room mirrors.

The Birmingham Bullring, Bristol Cabot Circus and Croydon Centrale, which are owned by Hammerson

Hammerson says that it goes without saying that looking good comes from feeling good within, and that some changing room mirrors make shoppers feel more confident than others. It also pointed to research that found that 22% of women only trust friends and family to comment on an outfit over the changing room mirror.