For a week, all eyes will be on Milan and its famous Design Week, which begins on Monday April 17 in an atmosphere of unprecedented enthusiasm. The event’s 61st edition will end on Sunday April 23, and is marking a return to normality, after the fair was cancelled in 2020, and then the low-key edition in 2021 and last year’s edition being postponed to June. As many as 330,000 visitors are expected, a huge audience that the fashion and luxury sectors are more than ever ready to win over.

In its early days in the 1960s, the event was simply a furniture trade fair, but over the years it has morphed into a directional design festival, with visitors growing from 200,000 twenty years ago to 500,000 in 2019, prior to the pandemic. As a fully fledged design week, the event revolves around the Salone del Mobile

Fashion labels are featured in FuoriSalone, having set up Milano Moda Design, their own design week, in 2007, via the Italian Fashion Chamber (CNMI). This year’s calendar is especially busy, with 30 labels involved in 56 events, between furniture line presentations and special initiatives. Exhibitions, collaborations with top designers, happenings, conferences and cocktail parties: even if they do not have a home collection, most labels exploit the Milan Design Week as a visibility opportunity.