Is BeReal—A Social Media App Without Filters—Coming for Instagram’s Throne?

“Wait, I need to do my BeReal!” This phrase interrupted enough conversations with friends over the past few weeks that it convinced me to download the app for myself.

For the unfamiliar, BeReal is an emerging social media platform that prompts users at a different, randomly chosen time each day to take a candid snapshot. You get two minutes to pose once you receive the notification; the app captures the view from your phone’s front and back cameras, then shares the results with your friends. After my first day using it, I was hooked. My roommates and I sat over dinner giggling at the candid situations in which the app caught our friends at 8:19 p.m.: stuck in the rain, scrambling eggs, and sporting shampoo mohawks included.


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