Glamour is making a splash on campuses across the country with its new initiative, Glamour on Campus. On April 27, students gathered in the Eisner & Lubin Auditorium at New York University’s Kimmel Center for University Life for the first Glamour on Campus event. Cohosted with NYU’s largest student organization, Program Board, the fireside chat was moderated by Piper Elizabeth Page, a graduating senior. The event began with Glamour’s editorial director of the Americas, Samantha Barry, and was followed by a panel of the Glamour team which included Alexandra Folino, art director, Ruhama Wolle, special projects editor, and Monique Wilson, editorial assistant. The conversation, with a focus on understanding what drives culture, covered everything from Glamour’s By Women package to its ability to connect with the younger generation.
During the Q&A with Barry, a first-year linguistics student asked if Glamour could showcase more of the “young professional” perspective in media.
Barry pointed out that Glamour has a long history of talking to young people, going back to 1941 when the magazine changed its tagline to “For the girl with a job.” She mentioned that Glamour has published service pieces in the past, such as tips on making friends with colleagues or what to wear to the office. Barry also expressed that Glamour is considering reintroducing this type of content, as starting one’s first job can be daunting.
Glamour on Campus aims to connect with college students by learning about the issues that matter to them, the celebrities they admire, and the trends they’re following closely. By doing so, Glamour aims to build relationships with universities across the country and stay in touch with the interests of college students.
But Glamour has a history of engaging with students honestly and thoughtfully. College Women of the Year, one of Glamour’s oldest franchises, has honored hundreds of outstanding women over the last 60 years, including well-known young women such as 1961 honoree Martha Stewart, Abbott Elementary actor Sheryl Lee Ralph, and poet Amanda Gorman. In 2022 the team highlighted eight women who attended historically black colleges and universities.
This year, Glamour will focus on student-athletes the likes of Angel Reece and Flau’jae Johnson from the Louisiana State University women’s basketball team, who are not even 21 years old, yet are dominating on the court and bringing attention to women’s collegiate sports across the country.
“At Glamour, we’ve always been passionate about championing women in sports, and this year is no exception. We’re seizing the opportunity to celebrate the year of college athletes,” said Ruhama Wolle, Glamour’s special projects editor.
With over 80 RSVPs, primarily from students interested in fashion, journalism, and marketing, the conversation covered a wide range of topics and offered an extensive outlook from the Glamour team. The panelists continued their engagement with students even after the event, exchanging ideas and valuable insights.
To bring the Glamour team to your school, simply use #glamouroncampus and let us know where to head next!
