Could Instagram’s Latest Changes Herald the End of the Kardashians’ Social Media Empire?

Instagram users of both the famous and nonfamous varieties have recently reached a tipping point, becoming fed up with the app for not serving them the very content the social media platform was built upon—photos of friends and family. 

Following the app’s recent algorithm shift in June and a renewed emphasis on video content, the public decided to make their complaints loud and clear earlier this month, sharing a viral image by @illumitati that proclaimed “Make Instagram Instagram Again (stop trying to be TikTok I just want to see cute pictures of my friends.) Sincerely, Everyone.” The photo was even reposted by a handful of celebrities, including Kim Kardashian and Kylie Jenner, who each added a “pleasssee” alongside their Instagram Stories petition. But according to experts, the platform’s problem isn’t just a pivot to video, but also a radical drop in engagement (likes, comments, views, etc.). Which raises the question, Is the Kardashian family’s recent digital protest a sincere effort to shape the future of the social media app they helped build, or just a cynical ploy to save their many businesses that rely on the platform for continued survival?


您的电子邮箱地址不会被公开。 必填项已用 * 标注