Aries fans, Arise! For the London label has officially opened the doors to its first ever flagship store.
Founded by Sofia Prantera of Silas and Holmes fame, Aries was born out of an ongoing love of trash culture, outsider art, graphics, and illustration and is a reflection of her fascination with garment dyeing, printing and a forensic approach to garment construction.
The new space — which is located down Soho’s Great Pulteney Street — is a 4,000 square foot, two-floor location designed in collaboration with Brinkworth and Wilson Brothers, the same duo behind Supreme’s Hollywood store.
The location will showcase Aries in-line collections in full for the first time in bricks and mortar and will function as a curated concept store and art space, with exclusive brand collaborations set to be brought to life with a series of installation pop-ups.
What’s more, Parisian-born coffee shop Paperboy will open its first official outpost outside of Paris within the store as a permanent houseguest.
Alongside great clothes, pop-ups, and coffee courtesy of Paperboy, Aries Soho will play host to exhibitions, experiences, and events alongside seasonal collabs, including an ongoing link-up with David Sims which is currently being exhibited as an exclusive walk through of their archive.
It’s been a long time coming for the brand (13 years, in fact), but Aries Soho is finally here. Aries Arise!
