YNAP names new Middle East GM

YNAP names new Middle East GM

Online fashion giant YooxYNAPCeline

Celine Lefebvre – YNAP

She’s a specialist in global brand management, sales, marketing, and business development and joins directly from the self-founded consultancy firm, Nomad Lux.

Having started her career in London with DunhillAspreyKeringChalhoub

So her track record with both luxury and with the Middle East is extremely strong.

The company said that “building on the strong presence [YNAP} has long established in the region through its joint venture with Symphony Investments, Celine will be responsible for optimising the customer experience and deepening localisation, ensuring the best possible curated service and product offer for local customers”.

Interim YNAP CEO Alison Loehnis

She added that the new GM is “an accomplished leader and, with her wealth of international experience and deep understanding of the luxury customer, she is well placed to drive forward our business strategy and ambitious growth plans”.


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