Amazon Prime Day Is Here! Everything You Need to Know to Shop the Sale

I’ve purchased some of my all-time favorite products from Amazon. My desk chair, the oversized mirror that sits in my bedroom, the emotional-support water bottle I take everywhere—heck, I even bought my coffee table on Amazon. I’m a sucker for a good deal and fast shipping, and you know Amazon does both of those things well. And at no time is that more apparent than during the Amazon Prime Day sale. 

As their biggest sale of the year, Amazon Prime Day rivals even Black Friday and Cyber Monday-level savings. Plus, when you can get your purchases delivered to your door in a matter of literal hours, the instant gratification is simply unmatched. This year’s sale promises to be as big as ever, but with a few twists that you’re going to want to know about before you start shopping.

Read on to learn everything you need to know to make the most of this year’s Amazon Prime Day sale, including our top 10 picks for the absolute best deals.


When Is Amazon Prime Day?

Amazon Prime Day 2023 officially kicks off on Tuesday, July 11. The deals go live starting at 3 a.m. Eastern Time and run through the next day, July 12, but we know some items are bound to sell out well before then. Plus, Amazon will be dropping new deals every 30 minutes during certain periods throughout the sale, so keep your eyes peeled for extra savings.


How to Shop the Best Amazon Prime Day Deals

The best deals for Amazon Prime Day are only available for Prime members, so you’ll want to sign up for a membership (or a free trial) ASAP. It costs $14.99 a month or $139 annually, but of course, you’ll get a ton of benefits like super-fast, free delivery in addition to access to the sale. If you like placing an order and having it arrive within a day or two, the membership fee is well worth it.

New this year, Amazon is also offering certain deals on an invite-only basis. Starting right now, you can request an invitation to certain items that’ll be on sale during Prime Day. The program applies to some of the best deals that are expected to sell out quickly, including 55% off these noise-canceling headphones and half off this cult-favorite facial cleansing brush. If you score an invite, Amazon will send you a notification during the sale with instructions on how to purchase the item at the deal price. Since invites are limited, you’ll want to jump on this ASAP if you’re interested in any of these special deals.

Another hot tip for scoring the best deals? Set up deal alerts so you’ll be notified about any sales on items you’ve got your eye on. You can do this through the Amazon Shopping app starting right now. Then once the price drops on your item, you’ll be the first to know.


Shop All Amazon Prime Day Deals


Kindle Paperwhite
Sale price: $89, After sale: $140

3 colors available
Shop now
Apple Watch Series 8
Sale price: $279, After sale: $399

4 colors available
Shop now
Sale price: $89, After sale: $129
Shop now
Solo3 Wireless Headphones
Sale price: $109, After sale: $199

4 colors available
Shop now
Roadie 24 Cooler
Sale price: $175, After sale: $250

10+ colors available
Shop now
Nonstick Ceramic Cookware Set
Sale price: $316, After sale: $395

6 colors available
Shop now
One Step Volumizer Brush
Sale price: $33, After sale: $69

4 colors available
Shop now
Lip Sleeping Mask
Sale price: $16, After sale: $24
Shop now
The Frame 55” TV
Sale price: $947, After sale: $1,445
Shop now
Original Peloton Bike
Sale price: $1,145, After sale: $1,445
Shop now


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