Shein adds more lifestyle categories, will launch Europe marketplace
Fast-growing online fashion retailer Shein
That marketplace has already launched in the US and Brazil, and the company said it will be coming to Europe and the UK this autumn.
Marketplaces have become must-haves for online retailers in recent years, and it’s no surprise that the company is diving deep into this area.
It said that “through strategic collaborations with renowned global brands and trusted third-party sellers, trend-lovers will now have access to a wider range of product categories”.
And that includes a big focus on products for the home from “ingenious portable washing machines”, to smart home products such as remote-controlled lighting, as well as bathroom and kitchen fixtures and wallpaper for all the DIY enthusiasts”.
The company said it will bring together its “expertise and collaborations with esteemed household names, including Skechers
What’s on offer for those brands is the chance to reach a massive customer base “through an efficient and streamlined supply chain”.
The Shein brand is currently available in over 150 countries, so its ongoing potential for growth through such initiatives is clearly huge.
