THG Ingenuity in PwC link to help brands create better websites

THG Ingenuity in PwC link to help brands create better websites

THG’s commerce tech division, Ingenuity, has formed a strategic alliance with international professional services giant PwC

The digital retailer said the alliance “will help brands across sectors and categories access leading technology throughout the direct-to-consumer (DTC) spectrum”. 

PwC will lead on the business strategy, research and design of the brand webstores and Ingenuity will provide the technology and operations to create a frictionless e-commerce experience.

Ingenuity CEO Vivek Ganotra said the alliance will help brands create engaging and relevant commerce experiences. 

“By bringing together PwC’s strategic and creative experience with Ingenuity’s proven e-commerce platform capabilities, our alliance will give in-house teams a launchpad to transform their digital operations whilst ensuring that the customer experience and customer-brand relationship remains at the heart of the purchase.”

Tom Adams, Experience Consulting and Marketing Transformation Leader for PwC UK, added: “As e-commerce becomes an increasingly critical channel for client growth, we look forward to combining our deep industry, strategic and creative expertise with Ingenuity’s powerful e-commerce technology and operations to help brands reduce costs, grow revenues and improve customer engagement, satisfaction and loyalty.”


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