Women Are Leading Pickleball’s Big Boom

As a practicing attorney, entrepreneur, and author, Stacie Townsend has never had a lot of free time on her hands. But five years ago she started devoting her precious few work-free nights and weekends to a time-consuming venture: pickleball. The West Palm Beach–based Townsend learned about the sport—a mix of tennis, racquetball, badminton, and Ping-Pong—through a relative and quickly became a fan of its fun sense of play and low barriers to entry. Before long, she was hitting the courts regularly, playing casually with friends, and eventually competing in tournaments against some of the sport’s biggest pros. Within a year of picking up the game, Townsend was so inspired by the pickleball’s tight-knit community that she launched The Pickler, a site featuring strategies, player stories, and merch. Today it boasts nearly 2 million readers, with a newsletter, podcast, shop, and more—all led by Townsend.


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