Elle Décor home product line launches in Canada
Elle Décor home ambiance product line is coming to Canada for the first time.
The home collection, created by women’s magazine Elle in collaboration with beauty company Dans un jardin, includes 12 items including diffusers, candles, perfume essences and more.
Julie Buchinger and Vanessa Craft, editors in chief of Elle Québec and Elle Canada respectively, collaborated with fashion director Anthony Mitropoulos to create each product including the selection of fragrance notes and packaging.
“For this collection of home products, we really wanted to create fragrances that would evoke the multiple facets of a woman’s life,” explained Julie Buchinger, in a news statement. “This exercise was extremely stimulating, and I can’t wait to share the fruits of our labour with our readers.”
“We’re delighted to partner with a brand as prestigious as Elle Décor. Starting in early 2018, this association should open up new markets for us across Canada,” added Eric Arminjon, President of Dans un Jardin.
The collection launched this month in pharmacies across Canada.
The Elle Décor collection was launched this year in the US and includes furniture, soft goods, textiles, table tops, candles, rugs and pillows.
